How to Succeed Agricultural Transformation?
Do you want to bring economic growth, more jobs, poverty reduction, welfare to the society, conservation of biodiversity, reduced malnutrition and women’s economic empowerment? This can be achieved by designing, developing and implementing agro-food transformation. A well designed agro-food value chain analysis, market research, diagnosing challenges, and implementing defined innovative policies, solutions and smart investments will create an agro-food sector transformation.
Now, let’s look at the most important challenges and/or barriers:
First, difficulties in access to the right sources of agro-food investment funding for technological innovation from public sources.
Second, a shortage of appropriately skilled staff in technical, engineering, new product development, and the marketing skills in the farming, factory, logistics, trade and management levels.
The third, lack of internal priorities and the culture is the third barrier to innovation within the agro-food businesses. Clearly, most of the innovation activities focus on meeting short term demand from consumers and from retailers, mainly to generate cost reductions.
The fourth, poor market access capability.
I have to note that the majority of the farmers and the food companies does not have the appropriate financial capability to invest independently in the long-term innovation activities and R&D projects in the agro-food industry. Of course, removing these barriers and effective leadership can bring agro-food transformation.