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Writer's pictureYusuf Tokdemir

Eight Key Innovation Questions that Lead to Innovation!

Effective and long-term innovation management must be your strategic roadmap to create powerful innovations that deliver success in a complex and competitive world.


I want to share one of my best experiences to you. We have successfully designed, developed and implemented the Turkey's first and only Tea Research and Application Centre (TRAC/ÇAYMER Project) in Rize. This project was funded by the EU and total investment was 10 million euro. . As a Key Expert, I am proud that ÇAYMER creates productivity, high quality, collaboration, international market access, competitiveness and growth for the Turkish tea industry. Turkish tea is under snow in winter season and it is pesticide free. ÇAYMER has a state of the art production, ISO 17025 accredited tea analysis laboratory, R&D and packaging facilities. ÇAYMER applies EU Food and Codex Alimentarius standartds. As a Key Expert 2, I am proud that ÇAYMER creates productivity, high quality, collaboration, international market access, competitiveness and growth for the Turkish tea industry.


ÇAYMER's R&D laboratory develop and commercializes new clean, green and safe products.
Premium quality and excellence in Rize Tea.

In this context, effective and long-term innovation management must be your strategic roadmap to create powerful innovations that deliver success in a complex and competitive world.


Ask these questions to yourself:


1. How do you become a more innovative thinker?

2. How do you lead and manage creative people in your organization?

3. How can you use innovation tools to get the best results?

4. How can you engage people in innovation and business goals?

5. How do you create innovative ideas?

6. How do you lead competitive intelligence and sector analysis?

7. How do you avoid pitfalls, problems and roadblocks in business process, operations and competition?

8. How do you design, develop and implement your long-term strategic marketing and innovation roadmap?


Answer these questions and take actions accordingly to create most valuable benefits to achieve an agile, internationalized and high performing organization!



Effective innovation amanagement and new product development must be a strategic roadmap for growth.
Research and Development


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