Do You have Issues in New Product Development and Action plans?

My products are performing exceptionally well, and I hold a strong market position. Rest assured, I won't promise that nothing will happen to you!

Consumer needs and technological changes are like waves of water, constantly changing. The life cycle of products is similar to that of crops; born, growing, living, and eventually fading. Providing clean, green, ethical, and safe products with traceability and transparency, coupled with effective networking, communication and visibility is vital for successful entry into both domestic and international markets.

It's crucial to note that studies indicate a high failure rate of around 70% for new products within a year.

The era of digitalization is rapidly advancing technological transformations, significantly impacting the agriculture, food and healthcare industries.

It is critical to establish a business transformation and internationalization strategy that is continuously reviewed and aligned with evolving customer needs, global value chains, and targeted towards the Management of Consumers’ Nutrition and Wellbeing by 2035.

Harmonious collaboration within an organization can yield at least 25% extra value in efficiency and at least 22% in profitability.

Enterprises, especially those in agriculture, food, and healthcare, must prioritize investments in expertise, new product development, innovation management and digital transformation. Understanding and addressing both domestic and international markets, along with evolving customer journey, is crucial for success.

So, what should a new product development strategy and action plan include?

1.    Identify gaps and trends in both domestic and international markets.

2.    Generate ideas and define the product concept.

3.    Review and refine the concept.

4.    Establish timeframes, outlining the journey from conception to implementation and/or action plan.

5.    Test the concept for feasibility and acceptability.

6.    Conduct a thorough business analysis, identifying potential barriers to development.

7.    Evaluating marketability, assessing the competition, identifying optimal distribution channels, and conducting customer tests.

8.    Undertaking technical preparations, focusing on product development, technology, value chain, customer experience and manufacturing operations.

9.    Prioritizing visibility, communication, and an effective launch and commercialization strategy.

10. Performing a final evaluation, benchmarking against industry standards, implementing improvements, and determining optimal pricing.

Do you benchmark your products, business and operations? Do you have problems awaiting effective solutions?

Companies with limited opportunities should collaborate with experts in the field. The saying "The one who rides the horse and the one who wields the sword" emphasize the importance of expertise.

Protect Biodiversity and Ecosystem Services!

Unlock Your Potential with Problem-Solving Questions! 🌐

Look around! You will see a lot of threats and opportunities in a changing business environment. It is being complex, uncertain and hypercompetitive. Balancing family, financial goals, and career aspirations in the midst of the stress requires a transformative approach.

I firmly believe that mastering the skill of asking empowering questions is key to overcoming challenges! Consider this scenario: Your manager expresses concerns about your productivity. Instead of feeling overwhelmed, understand the underlying message, and use it as a catalyst for success. This approach empowers you and shows the way for achievement.

According to my experience in the pharmaceutical and food industries, adopting a positive mindset and asking the right questions can be transformative. I believe that these questions will empower you and show you a strategic roadmap. Now let's look at the problem-solving questions. Ask yourself!    

What's great about this problem?

What challenges hinder the perfect solution?

How can I reach my target goal?

What opportunities arise from solving this problem?

How can I create positive value for myself and others?

🌍 If you ask the right question to uncover it as a resource, you will enjoy the process while you do what is necessary to make it the way you want. So that, you will enjoy and create a positive mindset to overcome the problems that you face. If you do this as a habit, you will increase the quality of your life and feel better!

Don't forget: Your destiny is shaped by the questions you ask and those you fail to ask!

Let us know what is the problem you are solving, where you are on your journey and I will assist in creating value for your endeavor.

🌿 Why Preserve a Healthy Ecosystem for Tomorrow? 🌏

A healthy ecosystem is our natural capital! We could not live without it. Biodiversity is the key indicator of the health of our ecosystem.

We see that world population is projected to grow to 9.7 billion by 2050. This creates an increasing pressure to provide adequate healthcare, food and water for us.

Therefore, application of the One Health, EU Green Deal and Fit for 55 principles is really valuable to combat with the issues such as food security, climate change, environmental pollution, biodiversity, food safety, antimicrobial resistance and others and keep the ecosystem healthy.

Today nearly 75 percent of all emerging human infectious diseases in the past three decades originated in animals (zoonotic diseases), especially wildlife.

The primary drivers behind these zoonotic diseases are linked to human activities, including changes in ecosystems and land use, biodiversity loss, deforestation, intensified agriculture, antibiotic and pesticide usage, urbanization, wildlife destruction, and global travel, transportation and trade.

A collaborative, multidisciplinary approach is essential, covering environmental and ecosystem health, climate-aware investing, social sciences, ecology, wildlife, land use, and biodiversity.

Let's combine our efforts to ensure the well-being of animals, humans, and the environment. Together, we can secure a healthier ecosystem for generations to come!

Have issues for conservation of biodiversity and ecosystem services? Let's discuss and work towards to create a sustainable ecosystem services!

Keep ecosystem healthy for tomorrow!

Photo by Yusuf Tokdemir, Şavşat, Turkey