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If you are a startup or a newly established company, you will face some issues in growth, profitability, competitiveness, sustainability and internationalization in today’s complex business world.


Focus on the following strategic solutions for startups in alignment with the international best practices:


1. Develop and implement a robust quality and safety management system.


2. Ensure adherence to international quality standards throughout the value chain.


3. Prioritize continuous testing and quality assurance measures.


4. Invest in organizational capacity building and skills development programs.


5. Foster a culture of continuous learning and professional growth.


6. Cultivate effective leadership to drive innovation and adaptability.


7. Create strategic partnerships and networks within the industry.


8. Find diverse financial sources to support investment plans and growth.


9. Enhance visibility, communication, and collaborations to foster innovation and expand global market access.


10. Invest in emerging technologies such as Automation & Artificial Intelligence, Cloud & Mobile, IoT, FinTech & Blockchain, and Data Analytics across all areas of your business.


11. Integrate technological solutions to optimize processes and improve competitiveness.


12. Ensure operational efficiency, and productivity through tech-driven innovation.


13. Implement cost-effective production methods without compromising product quality.


14. Identify opportunities for cost-saving measures and resource optimization along your value chain.


15. Develop and implement a robust marketing strategy for domestic and international markets, effectively utilizing emerging digital marketing tools and channels.


16. Maintain a competitive edge by consistently delivering value to consumers.


In this way you can position your startup or enterprise for growth and competitiveness on the global scale.


Do you have issues? Let's connect and explore strategies together! Make it happen! 


Protect Biodiversity and Ecosystem Services!



Protect nature!
Photo by Yusuf Tokdemir Şavşat Turkey

As an international senior consultant and executive with three decades of hands-on experience in SME growth, policy design, and multi-industry development, I've witnessed firsthand the huge potential of small and medium enterprises (SMEs) as the backbone of job creation and economic dynamism.


Now, let’s look at the challenges faced by SMEs. Undoubtedly, fierce competition is the number one barrier against SME growth. Estimates show that one in three new SMEs fail in the first year, two out of four by the end of the second year, and three out of four by the fifth year. Only 5 to 6 percent SMEs conduct a feasibility study, prepare a plan to operate the business, consider the financial resources, technology, skills, market conditions and competition (products, services, and prices) in the long-term.


Here are 8 key reasons why SMEs fail and how to avoid them:


1. Lack of Working Capital and Financial Mismanagement (34%): Implement robust financial management practices and explore diverse funding options to ensure steady cash flow.


2. Poor Management and Leadership (13%): Invest in leadership development, foster a culture of innovation, and empower your team to thrive. 


3. General Economic Conditions (13%): Stay informed about market trends, diversify revenue streams, and maintain agility to navigate economic fluctuations.


4. Ineffective Sales and Marketing (13%): Invest in targeted marketing campaigns, leverage digital channels, and prioritize customer engagement to drive sustainable growth.


5. Poor Data Management (10%): Implement robust data management systems, harness analytics for actionable insights, and prioritize data security to stay competitive in the digital age.


 6. Poor Supervision, Capacity, and Staffing (9%): Prioritize talent development, foster a supportive work environment, and ensure sufficient resources to meet demand.


 7. Personal Factors (5%): Maintain a healthy work-life balance, seek mentorship and support networks, and cultivate resilience to weather the inevitable storms.


 8. Poor Risk Management (3%): Identify potential threats, implement risk mitigation strategies, and maintain contingency plans to safeguard your enterprise against unforeseen challenges.


Protect Biodiversity and Ecosystem Services!


Kemera from Vel Artvin
Kemera Şavşat Turkey by Yusuf Tokdemir May 2023

🌿🔍 Did you know that up to 40 percent of global crop production is lost annually due to plant pests and diseases, costing the global economy over USD 220 billion (U.N. FAO)? The impact of invasive insects alone amounts to at least USD 70 billion. This shows the critical need for effective plant health management strategies.


Do you have an Integrated Pest Management (IPM) or Integrated Plant Health Management (IPHM) strategy in place? These approaches not only enhance plant health but also contribute to consumers' well-being, environmental sustainability, trade development, and global market access.


Our goals are clear:


✅ Minimize the impact of plant pests and pathogens.

✅ Enhance overall plant health.

✅ Increase agricultural productivity.

✅ Minimize losses for farmers.

✅ Safeguard livelihoods.

✅ Preserve biodiversity and ecosystem services.

✅ Support agricultural industries and trade development.


Implementing an IPHM program aligned with EU regulations, IPPC standards, and EPPO guidelines is crucial. Additionally, considering WTO SPS measures and MRLs in trade development is essential for global market access.


Here are some best practices to consider:


🌿 Use genetically resistant plants to minimize damage.

🌿 Implement horticultural best practices such as proper tillage, water management, and crop rotation.

🌿 Employ pesticides judiciously to control pests and diseases.

🌿 Utilize biological control methods with beneficial organisms.

🌿 Implement quarantines and pest eradication programs.


Horticultural and agricultural enterprises must develop and implement robust plant health management strategies to ensure the consumer well-being, brand loyalty and international market access in today’s digitalized business world.


Facing challenges in plant health management and integrated pest management? Let's connect and collaborate on solutions to ensure healthy and sustainable plant management.


Integrated plant health management is a key driver for food security.
Plant Health

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Send your emails to yusuftokdemir@hotmail.com
Telephone M: +90 5333938268
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Yusuf Tokdemir_Certificate of Completion_Digital Transformation
Yusuf Tokdemir, an International Consultant and Authority in Agriculture and Food Business Innovation and Transformation

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